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ST GEORGE’S SCHOOL HARPENDEN

 

MEDIA RELEASE

 

FRIDAY 17TH DECEMBER 2010

 

 

CALLUM’S CAKES FOR CHRISTMAS

 

DRAGONS DEN CAPTURES 14 YEAR OLD

 

 

Fired by the enthusiasm of his teacher Mr Darren Boylan of the Business Studies Department at St George’s School, 14 year old CALLUM MITCHELL a Year 9 pupil at St George’s and resident of Hatching Green, Harpenden took orders for 21 prestigious iced cakes.

 

Rushing to complete delivery dates for the Christmas period Callum spent most weekends shopping and perfecting his cake icing skills as well as baking the various sized block of rich fruit and sponge cake to perfection .

 

Callum set up his own company with headed note paper and a web site ( Just Desserts) and advertised his trade to friends and within the school. Two local organisations also ordered very large traditionally decorated cakes from him whilst the ones for the school customers had a green logo of the school seal resplendent in a sea of white icing.

 

Headmaster Norman Hoare was bowled over by the standard of icing and the scrummy cake. “I ordered a number for friends and family, and a retired colleague was thrilled with the one he got with the school seal on. I feel a bit guilty as I got in first and probably helped fill his order book quickly.”

 

“Callum has been incredibly entrepreneurial and he says he really enjoyed the project. He has donated 10% of all profits to the School’ Development Fund and has been ‘persuaded’ to make Easter Cakes later next term.”